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6 Reasons to use video production services

It was a time when corporate and business videos were considered to be an expense in the company’s marketing plan. No longer. Video is now considered to be as an essential part of a well-designed marketing plan regardless of whether you run a small-scale business or part of a major company.

The current misconceptions regarding videos remain through the years. There are a few examples:

Videos are expensive to watch.
It is complicated to make
It is difficult to figure out the right way
It is possible that it will not be of much use.

The goal in this piece is to dispel these myths. This article will help you understand the real benefits of video marketing , and why it is worth considering to grow your business.

Video is the most popular method for consumers to access content

Video is a very relaxing and simple method of delivering information in a private and highly impactful manner. People have accepted this method of getting information. The information gathered through video is processed quicker than the text on a page. Another advantage is that the information is more durable than text. This means that consumers are more likely to be thinking about it longer than they do reading the page copy.

YouTube videos rank high on the charts

For many, it’s a surprise that the second most popular search engine on the planet can be found on YouTube ( in a significant margin). Video is being used by people more than ever before and this has resulted in YouTube’s huge popularity. The majority of people search on Google to find facts, but they also use YouTube to find how-to or educational videos, for which there’s a massive demand.

Google Search Engines Rewards Video

Like we said, video content is mostly educational in the sense that they are educational in. This is why they’re extremely valuable to the consumer. Search engines constantly strive to give the best results for their queries and videos often provide this worth. This is the reason why, when you type in a query using Google as well as Yahoo or Bing the video will be displayed alongside the standard SERPs (Search results pages for engines).

A website will be 53 times more likely appear in the top results of Google when it has videos embedded on it. The main reason behind this is because watching video boosts the amount of time people spend for a site.

Google sees it as an investment on your visitors’ part. If you can prove that you have something be valuable, and it rewards you with the highest results.

Contact us for video production London.

Social Media Loves Video

Video is often the ideal method of delivering important information within a short amount of time in a manner that’s highly digestible and palatable.

This means it’s highly shareable, and the social networks are the places where the content is shared most. 64% of users make purchases following watching branded social media videos. Social media also earns more shares than images and text when combined.

This kind of sharing can lead to huge exposure for an audience that is targeted. Video has the edge over everything else on mobile. If you’ve tried to browse an article or other web content from smartphones or mobile devices it could be quite an exercise.

Video content is much simpler to access than other content that is on mobile devices. With 75% of the internet traffic being performed on mobile devices that’s an important aspect to take into consideration. Videos that are short and engaging with educational or entertainment elements are the ideal choice for mobile devices.

Videos Can be Recycled

One of the best advantages of videos is once you’ve got a finished item, the process doesn’t have to end there. You can use that final video and cut it into smaller pieces and then use them as short videos to push to the social networks you use.

You could even edit the video’s content to deliver a completely different message from that you had originally.

Video ROI is off the charts

Let’s take a look at brass nails. We are aware that adding video to your marketing strategy will require an investment, but you should also know that more than half of the people who run their business believe that video provides the highest ROI of any marketing strategy.

Video is extremely professional. It boosts the credibility of the business. It’s powerful and very shareable to an intended audience. Due to these reasons, it is able to draw the largest audience to an organization, increase trust, and also generate leads or sales.