We just published an infographic about how effective video can be. However, the future has already come. It’s been a total marketing year that has seen a video transformation. According to Wyzowl data 63% of companies have begun using video content for marketing. From that 82% of businesses believe videos are an integral component of their plan. Video is growing rapidly and is likely to hit higher levels sooner than we imagine. This growth is driven by 83% of companies believe that video marketing will bring an excellent return on investment.
Absolutely, video marketing services are one of the most recent tools for promotion. There are still doubts. Do you really need considering using videos to marketing your company? Are you able to develop and utilize videos in your marketing?
The answer is straightforward The answer is yes, it’s worthwhile. Not just because everyone is doing it, but also because it is among the most adaptable and lucrative marketing tools available on the internet. Here are eight reasons you should be using video marketing now.
1. Video boosts sales and conversions
The first thing to do is. Videos can earn you substantial revenue. A video of your product in your page could boost conversion rates by as much as 80 percent. Additionally our staff have taken the time to make certain that the video is effective regardless of the niche that you use it in.
Video content can lead directly to sales. Studies have shown the 74% people who watched an explainer video on an item or service then purchased the item. So better start crafting your exciting product videos now!
If you consider the efficiency of video isn’t all that remarkable. Since vision is our primary sense. Most of the information we receive from our brains is visual. Therefore, if pictures already enhance engagement dramatically, just imagine what images that move can do for your business.
2. Video Shows Amazing ROI
To make you more exuberant In fact, 83% of companies claim that video offers a high ROI. While the production of video is not the most efficient or cost-effective job, it will pay off hugely. In addition, online video editing tools are continuously getting better and cheaper. Even your phone can create pretty decent video clips already.
Another benefit is the fact that videos do not need to be flawless. It’s what you put in them that matters! The latest research indicates that people are most likely to be turned off by videos that do not explain what the service or product is sufficiently. Poor quality and design weren’t as important. It’s safe to claim that video is similar to pizza, even when it’s not great however, it’s still quite good!
3. Video Builds Trust
Trust is the foundation for sales and conversions. However, building trust is not an end-all-in-one goal. The whole idea of content marketing relies on trust and building long-lasting relationships. Stop selling and let customers come to you for relevant and valuable information.
Video is a great medium for all kinds of things. Videos are able to inspire us and create emotions. When we think of individuals who are considered to be elite in the crowd YouTubers have emerged as the most influential social media influencers to help promote your company’s image. If you’re dedicated to marketing content it is essential to be serious about video as well.
Promo videos can help build trust , too. There are some consumers who remain in doubt about buying goods or services online because they are afraid of fraud and swindling. However, effective marketing videos showcase your product in a conversational style. This creates an impression of personal approach, which is the reason 57% of people report that they felt greater confidence to buy on the internet.
4. Google loves videos
Videos can help you improve the amount of time users on your website. So, more exposure increases trust and shows search engines that your website is well-written and has quality content. Moovly provides us with staggering statistics for you: You’re 52 times more likely to show first on Google when you have an embedded video on your site. Since Google has now taken over YouTube it has led to an increase in the way many videos affect your ranking on Google.
Be sure to make sure to optimize the videos you upload on Youtube to be SEO friendly. Create captivating names and descriptions. Include a link to your site, products and services. Provide potential customers with the means to make the next step. Explore the world of interactive videos to inspire actions more.
5. Video Appealing to Mobile Users
Mobile and video are synonymous. 90% of people view videos on their mobiles. Since Q3 of 2013, video views on mobile have increased to over 300 percent. YouTube reports that the number of mobile users watching videos is increasing by 100 percent every year. Since many people prefer to stream videos while on the move, as well as the amount of mobile users is increasing so your audience for videos is increasing in size.
Furthermore, Google tells us that smartphone users are twice as likely as people who watch TV as well as 1.4 time more likely than users of desktops to experience an emotional relationship to brands who show videos or adverts on their phones.
The growing popularity of mobile videos is a sign that brands have to be aware of the unique experience that people get on their mobile devices. For instance, they should offer users a greater choice of the videos they watch.
6. Video Marketing Can Help Explain Everything
Are you launching a brand new item or service? Create a video to demonstrate how it functions. 98% of people have watched an explanation video to find out more about a service or product. This is the reason 45percent of companies that employ video marketing stated they had an explainer video embedded on their homepage. Of those 83% reported that their homepage’s explainer video was successful.
Are you trying to explain a complex idea? Make animated videos. Animation can bring ideas to life in a way that neither texts or even live videos could. Furthermore, boring, monotonous talking heads are no longer enough to stand out from the crowd. Animated videos are the perfect mixture of nostalgia, entertainment and simple. They are also very effective.
7. Video Enthralls Even the Most Lazy Buyers
Video content is an excellent way to learn and also simple to consume. Our lives are too hectic to be able to sit down and look over lengthy descriptions of products or go into detail about the details of services. Customers today want to experience the product live. Video consumption is one of the main driving factors of the use of video in content marketing.
Video marketing has the potential to capture an entire audience and works on multiple levels. Even the most lazy of people. Be sure to target not just at the eyes, but as well on the ears your potential customer. Your competitive advantage gets double power!
8. Video Encourages Social Sharing
In the 8th Annual Social Media Marketing Industry Report Michael Stelzner stated that 60 percent of social media marketers utilized videos in 2015 and 73% of the respondents had plans to use the medium in 2016. They certainly did.
Social media platforms are also encouraging video content by using their latest features. Facebook has introduced 3600 Video Live Video, 3600 Video, along with Lifestage (A Video-Centric app for teens). Instagram has introduced 60-second videos and Instagram Stories. Twitter also has Periscope. Additionally, YouTube ranks second as the most popular social media platform around the globe.
In the context of social media video marketers should be aware that people share their emotions rather than facts. 76 percent of users would be willing to share a branded video with their friends if they thought it was enjoyable. So create fun entertaining videos to encourage social shares. They may not be the best ROI, however, social shares can boost the amount of traffic that your site receives and you can build the traffic from there.
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