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Home » From Retail to Healthcare: Industry-specific Applications of Dynamic Data Masking

From Retail to Healthcare: Industry-specific Applications of Dynamic Data Masking

In the digital age we live in now, data is the new money. Businesses, states, and other organisations use a lot of data to make smart choices, build relationships with customers, and push for new ideas. But as the need for data grows, so does the need to keep it safe. Dynamic Data Masking (DDM) is one of the most important data security technologies. It is a proactive way to protect private information by changing or hiding the original data in real time. This piece talks about the idea of dynamic data filtering, what it means, how it can be used, and what problems it can cause.

How does dynamic data masking work?

Dynamic Data Masking is a way to keep private information safe by briefly changing data without changing the structure of the data itself. DDM works in real time and hides data as it goes, unlike traditional encryption or static masking. When a user or application wants to access a database, DDM checks to see if the user or application has the right permissions to see private data. If the person making the request doesn’t have the right permissions, DDM changes or hides private information so it can’t be read.

For example, a customer service person might see a customer’s credit card number as ‘XXXX-XXXX-XXXX-1234’ instead of the full number, while a financial analyst with the right permissions would see the full, anonymized data.

Dynamic Data Masking Is Important

Getting along with the rules

Data protection rules like the European Union’s General Data Protection Regulation (GDPR) and the United States’ California Consumer Privacy Act (CCPA) require strict data protection measures. DDM can help organisations follow these rules by making sure that only people who are allowed to see private information can do so.

Less chance of a data breach

One of the most important things about DDM is that it makes the risk of data leaks less likely. Since private data isn’t shown to unauthorised users or apps, the chance that it will be accidentally or maliciously exposed is much lower.

Access Control Made Easier

With Dynamic Data Masking, you don’t need a complicated set of rights and jobs, which makes it easier to control who has access. By hiding data at its source, organisations can keep a single form of the data and change who can see it based on their jobs.

Dynamic data masking has many uses.

Services for money

Banks, insurance companies, and other financial firms handle a lot of private information, such as Social Security numbers, account details, and transaction histories. DDM can keep this information safe while still letting different teams get to the information they need to do their jobs.

Health Care Industry

There is a lot of private information in patient notes. Dynamic Data Masking can protect information like medical records and plans for treatment while still letting doctors and nurses do their jobs.

Retail and online shopping

Retailers gather a lot of information about their customers, like payment information and personal details. DDM makes sure that only authorised people can access this information. This makes scams and identity theft less likely.

Problems and Things to Think About

Cost of Performance

Since DDM works in real time, there is a cost to speed. Organisations need to figure out how this will affect the performance of their databases and decide if DDM is right for them.

Complexity of Implementation

Plan carefully if you want to use a Dynamic Data Masking option. Organisations must figure out which data areas contain private information, decide on the rules for masking, and add DDM to their current infrastructure, which can be a difficult job.

Problems with Compatibility

Dynamic Data Masking options do not work with all database systems or apps. For DDM to work, organisations may need to update or change their current processes, which could take time and cost money.

In the end,

Dynamic Data Masking is an important part of the arsenal of tools used to protect data. Its real-time features make it a smart way to protect data, lowering the risk of data leaks and making it easier to stay in line with regulations. But before implementing it, organisations need to think about the problems and limits it has. As long as data is a valuable treasure, it will be more and more important to protect it with advanced security methods like DDM.